Creative Direction Design Material Sourcing Product Management
full service fashion design consultant
New York based designer with 14+ years of extensive experience in apparel and accessories design ranging from luxury to mass market. Skilled in conceptualizing trends through well-placed market research, producing modern and functional designs and sourcing fabric in accordance with the brand DNA and vision. Experienced in producing detailed flat sketches and tech packs for oversea development as well as reviewing samples and fitting for production.
Known to be self-reliant, methodical and have impeccable attention to detail.
education
BA in Fashion Design
IED Milan, Italy
experience
Italy, USA, China,
Korea
expertise
brand identity
Brand identity is pivotal when creating a brand as it sets the tone and represents the essence of the brand's personality. A clear brand identity guides the design of the brand's logo, marketing materials, website, packaging, and other brand assets, ensuring that they align with the brand's values, target audience, and overall strategy. A well-defined brand identity will help differentiate the brand from its competitors and builds a strong emotional connection with consumers, ultimately leading to brand loyalty and business success. It helps establish a consistent and cohesive visual and verbal language, which is crucial for creating a memorable and impactful brand presence.
sketchING
Sketches translate ideas and concepts into visual representations. Sketching helps in exploring design possibilities and refining them before moving to more detailed stages of the design process. It allows designers to experiment with different compositions, layouts, and elements, facilitating effective problem-solving and decision-making. Sketches also enable efficient communication and collaboration among team members by visually conveying design concepts and eliciting feedback. In essence, sketches provide a tangible and flexible means for designers to explore, develop, and communicate their ideas, making them an indispensable part of the design process.
technical drawingS aka flat sketchING
Flat sketches provide a detailed and technical representation of a garment or product design. These sketches showcase the design elements, measurements, proportions, and construction details in a two-dimensional format. They help designers and pattern makers visualize how the design will look when translated into a physical form. Flat sketches are essential for pattern drafting, fabric cutting, and assembling the final product. They provide accurate information for creating patterns, estimating fabric requirements, and determining the overall feasibility of the design. Additionally, flat sketches serve as a communication tool between designers, manufacturers and suppliers, ensuring a clear understanding of the design specifications. This helps in streamlining the production process and ensuring that the final product matches the designer's vision. Overall, flat sketches play a vital role in the design development process by enabling precision, accuracy, and effective communication.
renderINGS & CADS
Renderings provide a realistic and visually appealing representation of the final design. These digital or hand-drawn visualizations bring the design to life by incorporating details like colors, textures, materials, lighting, and even context. Renderings help designers evaluate the design's aesthetics, ensuring that it meets their vision and aligns with the brand. They also serve as a powerful communication tool, allowing designers to effectively convey their ideas to clients and manufacturers. Additionally, renderings aid in marketing and sales efforts, as they can be used to create compelling visuals for advertising, social media, and promotional materials. By showcasing the design in its fully-realized form, renderings enhance the design development process by providing a comprehensive understanding of the design's visual impact and potential market appeal.
fabric and trim sourcing
Fabric and trim sourcing is essential when selecting the right fabric for the intended design, ensuring that it not only looks visually appealing but also performs well in terms of comfort, functionality, and longevity. Understanding the various properties and characteristics of different fabrics, such as durability, stretch, texture, drape, and colorfastness are crucial. This knowledge and staying updated on the latest fabric trends and technological advancements, designers can offer their customers garments that are not only fashionable but also sustainable, eco-friendly, or meet specific performance requirements. In summary, fabric R&D is indispensable in the design development process as it empowers designers to make informed choices, create innovative designs, and deliver high-quality and desirable products to consumers.
TECH PACk development
A tech pack is a detailed document used to communicate specifications about product designs to manufacturing partners. It may include sketches, measurements, fabric information, construction details, trims, wash guidelines, labeling requirements, and other technical information necessary for garment production. A precise tech pack eliminates ambiguity and ensures that the design is accurately communicated to manufacturers, reducing the potential for errors or misunderstandings during production. It facilitates efficient communication and collaboration between designers and manufacturers, streamlining the production process and minimizing costly revisions or delays. An accurate tech pack helps maintain consistency in quality and fit across different productions and ensures that the final product matches the designer's vision. Overall, an accurate tech pack is a vital document that plays a pivotal role in successfully translating a design from concept to reality.
product management
Product management involves managing the creation of products from idea conception through delivery to the customer or wholesaler. It combines elements of product design, garment construction, forecasting, sourcing, quality assurance, production planning, logistics, and inventory management. Production managers must collaborate with designers to create products that meet customer demand and are of the highest quality. They are also responsible for overseeing the actual production process, ensuring that samples are created, order requirements are met, and that the garment complies with quality standards. Additionally, they must assess the cost of producing products, manage schedules and production timelines, and ensure compliance with environmental and sustainability standards. Lastly, they must ensure that any legal and ethical considerations are met. Production management in fashion is an integral part of the fashion industry.
Graphic design
Graphic design services provide creative solutions to enhance brand visuals. Create unique logos, colors, and typography to capture a brand's essence along with visually engaging lookbooks, catalogs, and marketing materials that showcase products effectively. Graphic designers also produce original prints, patterns, and motifs for textiles, as well as incorporate graphics, logos, and typography into clothing and accessories. Ultimately, these services contribute to the visual storytelling and market positioning of fashion brands, elevating their overall presentation and appeal.
Ai generated mock ups
AI-generated mock-ups merge custom artwork with the power of artificial intelligence, creating visually stunning representations. Artists conceive the design, while AI models contribute intricate details and variations, accelerating the iterative process. This collaboration results in captivating mock-ups that showcase a harmonious blend of human creativity and machine intelligence, pushing the boundaries of visual communication.
virtual spaces
In today's digital age, the boundaries between the physical and virtual worlds are blurring. Virtual reality (VR) has emerged not only as a tool for entertainment but also as a powerful medium for immersive experiences and spatial design.
Leveraging the immersive power of VR will redefine design and presentation. From virtual showrooms and runway experiences to interactive fitting rooms and virtual fashion events, our bespoke VR solutions unlock new dimensions of expression and connection in the world of fashion. Step into the future of style with us and discover how VR is shaping the way we envision, showcase, and experience fashion.
